What 84, 521 clicks look like, point by point.
Things of note :
1. The lower you get on the page, the fewer clicks you get, until you get to the footer, which challenges the traditional assumption of scroll bailout.
The middle of the page has feature content, rather than what we might call “news content,” or more directed entry points such as a map or a click off of a strong, specific image.
2. A strong footer saves the day. Web designers say this often, and when we built this page template I kept saying ‘If it doesn’t fit on the page, put it in the footer.’ Smart footer design allows the design to concentrate on what’s important and lessen clutter and it also rewards the down-scroll you get from someone who came onto the page serendipitously.