3 things to consider about shots

Another semester passes and that means it’s escape from weird b-roll. Like the shot of a cat in a story about a chimney company. Or the inexplicable shot of a college-age woman vomiting in an alley in a story about the elderly.

Thus, today’s mild rant about the concept of intentionality: the idea that every shot that goes into an edit should have a point and propel the narrative forward.

You might want to think about what you’re shooting in these terms:
1) What is the purpose of this particular shot within the narrative? Video is just another kind of sentence and every shot should have a purpose that moves the sentence/story forward. We can’t just throw shots onto the floor and see what the cat licks up. 
2) What is my intention with this shot? Is it to show the location of a pizza place? Is it to show character? Then hew to that intention. 
3) Does this move/shot make the audience conscious that it’s being made? Viewing audiences don’t like to be reminded that they’re watching something that’s being made. They are also fickle and are looking for any reason to go on to something else. You want to avoid those movements that could knock them out of the narrative by reminding them that they’re watching something.